Market Research

Visit the Ipsos KnowledgePanel Booth 218-220 to Meet the Team and Learn More!

Everyone seems to have a ‘vice’, whether it’s a bottle of Pappy Van Winkle or a bud of Granddaddy Purple. As laws change to legalize cannabis, sports betting, and craft distilling, will consumers abandon the entrenched stigmas they have about these burgeoning industries? How will that change legacy businesses and broader industry?

Join Ipsos for our new series designed to bring our passionate clients and partners together from across the public and private sectors, in order to share knowledge and foster collaboration in our collective efforts to understand our transforming society.

Learn how AI and machine learning, combined with human experience in market research, are making it possible to bridge the complex world of unstructured data with consumer-centric insights.

Join Ipsos’ Pedr Howard at this year’s Young Pros Bootcamp in Chicago. This year’s theme, You are the Future of Research, is designed to share the most important skills young researchers need for success today and in the future.

View our on demand webinar covering the power of observation, how to observe in context with research, and steps to analyze and make meaning from visual data.

This white paper fights back at the criticism of surveys, showing how they can measure behavior and predict an innovation’s success.

Empathy is a foundational element in the practice of market research, as it allows the researcher to go beneath the surface and dig deeper for the human emotions, connections, and motivations that fuel great insights.

Are we, as humans, ready for the Future of Food? The surprising answers seems to be, “yes!”