Market Research

Discover practical considerations for synthetic data in healthcare market research.

Join Ipsos at the world's largest oncology conference where we’ll be attending - and presenting Global Oncology Monitor insights!

Join us to hear from the Awards Jury on how to improve your technique in crafting an ARF David Ogilvy Award application.

Read more about why synthetic data requires a new, rigorous approach to measuring confidence and the Ipsos framework for recalibrating statistical methods.

The VIBE Conference — Visionary Insights, Bridging Experiences — is a groundbreaking event dedicated to empowering and advancing professionals in the market research and insights industry.

Last fall, PhD students worldwide submitted interdisciplinary dissertation proposals to the annual competition co-sponsored by the Fox School’s Department of Marketing Center for Applied Research in Decision Making (CARD) and Ipsos.

Over the past two years, dozens of AI moderation platforms have entered the marketplace. Ipsos has assessed and worked with a large percentage of them, identifying clear strengths and weaknesses.

Ipsos Strategy3 has been recognised for the fourth year in a row.

Don’t miss out – join Ipsos at the Insights Association’s Corporate Researchers Conference in Chicago.