Media Measurement


Traditional Media Sparks Online Information Gathering and Word of Mouth by Digital Influencers

Ipsos/MS&L Survey Uncovers Drivers of Digital Influence and Reveals How Information Is Shared Online

Global Study Finds Majorities of Online Consumers are Concerned about Identity Theft and Fraud

Identity theft is more pronounced in English speaking countries

IGN and Ipsos MediaCT Debut Most Comprehensive Research Study to Date on the Changing Face of Videogamers

Study Breaks Long-Standing Stereotypes and Shows Gamers are More Social, More Active and More Valuable as Consumers than Non-Gamers. Videogamers are More Likely than Non-Gamers to Influence Friends' Attitudes About Pop Culture -- such as Movies and TV -- and New Technology Purchases