Media Measurement


Media Measurement Publication

Short Form Videos: Tips for Brands & Advertisers

Listen in as we share new research insights exploring consumer usage and attitudes, as well as tips for brands on ways to grow engagement.
Marketing Publication

Activating Success: Unified Marketing Measurement Best Practices

Featuring seasoned marketers, listen in as we explore best practices in data driven planning and activation.

[WEBINAR] Global Business Influencers | US 2021

On October 6, join the webinar on the days and times listed as Reece Carpenter, Audience Measurement Associate Director at Ipsos explores the latest data from the survey, at a global and regional level: US.
COVID-19 Publication

The Super Bowl still has our attention – especially with younger Americans

The pandemic has affected everything from ads to fans. Here’s what Americans are watching for at this year’s Super Bowl.
Coronavirus Publication

Media and Advertising During COVID-19

View our on-demand webinar to learn about the state of advertising in a COVID-19 world
Consumers Publication

Context is King: Winning in the New Content Wars

View our on demand webinar to learn how people choose content, and what can drive consumer subscriptions and satisfaction.
Media Event

[WEBINAR] American Family Media Experiences 2020

American families are exposed to more and more media choices to build their family lives around.
Media Publication

Podcasts Are The New Black

New research suggests nuances podcast providers need to know to ensure success with consumers and advertisers.

MPA Biennial Research Symposium

Please join Ipsos’ Tony Incalcatera at the Association of Magazine Media’s rebroadcast of groundbreaking research presented at the 2019 International Publishing and Data Conference.