Millennials

Washington, DC — The findings for the first USA Today/Rock the Vote/Ipsos poll were released today.

Today, knowing how your brand is perceived in social media is more critical than ever. Brand perception in social can influence everything from discovery to purchase behavior to overall brand loyalty, and this is particularly true among millennial consumers.

Forbes, Personal Finance, May 7, 2015 — This article features new research into the attitudes and behaviors of affluent Millennials in America, specifically in their approach to managing money and how that differs from previous generations.

It seems hard to get away from the word `Millennial' these days.

With their significant purchasing power compounded by an ability to influence success in-market, Millennials are a major part of a brand's future.

MediaPost blog published January 30 — As marketers focus increasing attention on the growing economic clout of Millennials, an in-depth understanding of the family dynamics in Millennial-led households is critically important.

Leveraging data sourced by Ipsos, this report offers detailed insight into the mobile use and engagement of Millennial Moms and how this dictates their shopping behaviors.

Millennials -- they're the social, optimistic and over-confident generation who came of age in a post-Internet world.

Millennials are the social and always-connected generation.