Online Research

Beyond the Dollar Bill – Lessons from Physical Digital Incentives in Survey Recruitment
Online Research Event

Beyond the Dollar Bill – Lessons from Physical Digital Incentives in Survey Recruitment

Ipsos is delighted to be taking part in a new webinar series hosted by the Southern Association for Public Opinion Research (SAPOR).
Market Research Survey

Nearly Half of Americans Report Having Flown on an Airline in 2017

Trended Results Show Travelers Continue to Be Satisfied with Their Flight Experience
Online Research Survey

Eight in Ten Americans Have Used Something Other Than String Floss, a Water Flosser, an Interdental Brush or A Toothpick to Remove Something Stuck in Their Teeth

Nearly Two Thirds Admit They Have Done This Despite Knowing They Should be Using Proper Dental Products
Online Research Survey

Majority of Men Say They Would Be Likely to Take Hormone Pill or Injection as a Means of Birth Control, Regardless of Their Relationship Status

Eight in Ten Women Would Trust Male Partner to Take Contraceptive if Relationship was Long-Term, Though Trust in Partner Declines Notably for Short-Term Relationships
Panels Publication

Using Margin of Error with Non-Probability Panels

Most marketing researchers know that using Margin of Error with convenience samples, non-probability samples, and online research panels is inappropriate. However, some researchers continue to report MOE as there does not seem to be a simple or any alternative.
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