Online Research

Ipsos Answers Esomar’s Questions to help online research buyers
Online Research Publication

Ipsos Answers Esomar’s Questions to help online research buyers

The primary aim of the ESOMAR's Questions is to increase transparency and raise awareness of the key issues for researchers to consider when deciding whether an online sampling approach is fit for their purpose.
Mobile Survey

Study Conducted Among Smartphone Users in U.S., Brazil, France, and India Finds Respondents Have Deep Attachment with Their Phones

Most Admit They Love Their Phone and Over Two in Five Further Agree That It Would be Very Difficult, Emotionally, For Them to Give It Up
Market Research Survey

Nearly Half of Americans Report Having Flown on an Airline in 2017

Trended Results Show Travelers Continue to Be Satisfied with Their Flight Experience
Online Research Survey

Eight in Ten Americans Have Used Something Other Than String Floss, a Water Flosser, an Interdental Brush or A Toothpick to Remove Something Stuck in Their Teeth

Nearly Two Thirds Admit They Have Done This Despite Knowing They Should be Using Proper Dental Products
Online Research Survey

Majority of Men Say They Would Be Likely to Take Hormone Pill or Injection as a Means of Birth Control, Regardless of Their Relationship Status

Eight in Ten Women Would Trust Male Partner to Take Contraceptive if Relationship was Long-Term, Though Trust in Partner Declines Notably for Short-Term Relationships
Panels Publication

Using Margin of Error with Non-Probability Panels

Most marketing researchers know that using Margin of Error with convenience samples, non-probability samples, and online research panels is inappropriate. However, some researchers continue to report MOE as there does not seem to be a simple or any alternative.
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