Online Research

Online Research Publication

Ipsos Answers Esomar’s Questions to help online research buyers

The primary aim of the ESOMAR's Questions is to increase transparency and raise awareness of the key issues for researchers to consider when deciding whether an online sampling approach is fit for their purpose.

03.29.23

Polling Survey

Few Would be Comfortable with Flying on Pilotless Airliners

And Most Would Not Consider This Even if Airfare was up to 30% Cheaper

07.31.18

Obesity Survey

Though 85% of Americans Say They Have the Knowledge Needed to Eat Right, Majority Obtain a Failing Grade on Fat IQ Test

Most Are Not Content with Their Current Weight, With Two Thirds of Americans’ BMI Scores in the Overweight/Obese Range

06.27.18

Public opinion Survey

Nine in Ten Latin American Immigrants in the U.S. Believe that the American Dream is Achievable

Two Thirds Would Remain in the U.S. if They Could do it all Over Again

06.14.18

Online Research Survey

Most Americans Have Been Charged with a Bank Fee in the Past Five Years, Including Two in Five Who Have Had to Pay ATM Fees

Just Over a Third Would be Willing to Switch to a Tech Company That Offers Financial Services (e.g., Amazon, Apple, Facebook) if it Meant They Could Save Money

05.17.18

Online Research Survey

Most Believe Consumers Should Be Able to Access Content on The Internet

Nine in Ten Americans Believe That Consumers Should Be Able to Freely and Quickly Access Their Preferred Content on The Internet. For Another Three Quarters, Equal Access to the Internet is Seen to be a Right

05.07.18

Online Research Survey

Most Americans Say That the Design of a Product’s Packaging Often Influences Their Purchase Decisions

Products Packaged in Paper/Cardboard Perceived as Being More Attractive and Higher Quality by Roughly Two Thirds

05.03.18

Healthcare Survey

Over Half of Americans Report Feeling Like No One Knows Them Well

Fifty-four percent of Americans report feeling as though no one knows them well at least sometimes, if not always. Additionally, at least two in five also say they sometimes/always feel as though they lack companionship, that their relationships are not meaningful, that they are isolated from others, and/or that they are no longer close to anyone.

05.01.18