Politics

Gauging the Potential of New Consumer Goods Products Based on Market Permeability

An Ipsos ASI Brand*Graph 360 Case Study

Texas Remains #1 in Fan First Poll, Penn State Jumps to #2
While Texas holds onto top spot, Penn State ranked best team by fans in Midwest and Northeast.

McCain Picks Up Ground On Jobs and Healthcare, Although Obama Still Seen As Stronger (Jobs - Obama 50%, McCain 43%; Healthcare - Obama 53%, McCain 37%)
Economy Still Dominates as Most Important Issue (Jobs and the Economy 42%, National Security 17%, Leadership 9%)

Obama seen as stronger on jobs (Obama 54%, McCain 38%), healthcare (Obama 56%, McCain 32%), taxes (Obama 49%, McCain 41%); McCain holds edge on national security (McCain 52%, Obama 40%)
Economy still dominates as most important issue (jobs and the economy 43%, national security 14%, leadership 10%)

Fans Continue To Vote Alabama #1.
Texas, Penn State, Florida and Oklahoma State are close behind after each had an impressive victory in front of a national TV audience

McCain's Performance Rated As Much-Improved (53% Better than other debates), But Obama Still Seen As Debate Winner (56% Obama / 44% McCain)
Undecided voters perceive Obama as stronger on key issues -- change (Obama 67%/McCain 33%), helping the middle class (Obama 69%/McCain 31%), healthcare (Obama 67%/McCain 33%) and creating jobs (Obama 62%/McCain 38%)

McCain Seen As More Negative Campaigner - McCain 53%, Obama 30%; More Than Half Report Negative Campaigning is Not Effective (39% Effective; 57% Not Effective)
Health Care (32%), Energy (31%) Trump Defense as Key Funding Priorities for Next President