Product Testing

Socialized Product Evaluations via User Ratings and Reviews

Think Tank with Yale School of Management and Key Corporate Partners to Develop New Applications for Behavioral Economics in Consumer Marketing

Let’s agree: almost everyone, even you, has sought out product reviews while considering a new purchase. So what does that mean for marketers and manufacturers?

In this paper, we discuss how traditional approaches to concept testing ignore one of the most important findings in Behavioral Economics, the implications of ignoring it, and how our approach to concept testing best applies the principle.

Our goal in this paper is to communicate the relevance of behavioral economics to new product adoption and the way we approach research to gauge interest in new products.

Faced with expedited timelines and tightened budgets, many marketers feel compelled to attack varied objectives with smaller scaled product tests that answer individual questions — but these often fail to address the bigger picture.

Ipsos Insight Study Shows Consumer Expectations Of PS3, Xbox 360, And Wii Portend Potential Market Share Shift For Sony, Microsoft, And Nintendo