Public opinion


Food

We have conversations with the difference-makers in the food sector about how our food gets to us, where that food comes from today and will come from tomorrow. The answers to these seemingly straightforward questions are in a surprising amount of flux.

Beauty

Our What the Future Beauty issue explores several market forces creating seismic shifts in the cosmetics and personal care industries.

Vice

What even is a vice anymore? This issue of WTF, backed by a global survey, explores the changing morality of “vices.” Will consumer interest be enough to fuel the projected growth in industries like cannabis?

Gender

The discussion about gender is evolving from representation to a broader definition of expression. In this issue, industry executives and thought leaders weigh in about how these changes will shape business to health care in the coming years.

Pandemic: Travel

What does the COVID-19 crisis mean for industries? We created three vignettes of possible futures as a narrative exploration of how events could unfold and experts in different sectors to react and send us some virtual postcards about how their industries might react. Their thoughts, and original, timely data are included here.

Pandemic: Transportation

What does the COVID-19 crisis mean for industries? We created three vignettes of possible futures as a narrative exploration of how events could unfold and experts in different sectors to react and send us some virtual postcards about how their industries might react. Their thoughts, and original, timely data are included here.

Money

In this issue of What the Future, read how digital currencies, financial inclusion and the sharing economy are reshaping our relationship with money. Ipsos' exclusive global research reveals key insights for brands and media in this transformative landscape.

Truth

There’s a prevalent narrative that trust and truth are dead. In this issue of What the Future, Ipsos research finds truth and trust to be alive, important, and more valued than ever. Using exclusive new Ipsos data and research, coupled with expert interviews, we set the scene with the state of truth and how that plays out in the news media and for brands.

Baby Boomers generally dissatisfied with the current job search process

Just over half of employed Americans say they have good pay