Public opinion

A majority of Americans do not support shutting down the government to achieve funding for a wall on the U.S. southern border.

Amid the partial government shutdown, Americans' sentiments toward the direction of the country and elected officials remains unchanged.

Among Those Who Puzzle, Relaxation, Fun and Stress Relief are the Top Three Reasons Mentioned for Puzzling

Success in 2019 and beyond will entirely depend on how willing brands are to challenge their current strategies.

Discover how Coca-Cola developed an effective ‘partnership’ with Santa Claus in a series of holiday ads that stretch through the better part of a century.

Join Ipsos for our new series designed to bring our passionate clients and partners together from across the public and private sectors, in order to share knowledge and foster collaboration in our collective efforts to understand our transforming society.

Storytelling remains critical but today the victors are those who curate story worlds with content from multiple co-creators.

It seems you can’t avoid getting mired in a political debate anymore. But Americans have found the perfect escape.

View this on demand webinar to hear five principles advertisers need to get right in order to succeed in the years ahead.