Qualitative


Online Research Publication

Ipsos Answers ESOMAR’s Questions to help online research buyers

The primary aim of the ESOMAR's Questions is to increase transparency and raise awareness of the key issues for researchers to consider when deciding whether an online sampling approach is fit for their purpose.
Qualitative Publication

America in Flux: Moving Forward in a Changed World

Revisit our recorded webinar to gain an understanding of the American COVID experience, where people are today, and how your brand can connect with and help them move forward.
Qualitative Publication

Keeping inclusion at the heart of qual for best-in-class research

How can you use qualitative research to ensure intersectional storytelling? Revisit our on demand webinar now.
Teenagers Publication

Connecting with Teens: Innovation, Inclusion and Insights

Listen in as our guests explore changing consumer behaviors, connecting with GenZ teens (and their parents), and unique ways to uncover and use insights.
Qualitative Publication

Insight Out: An Ipsos Podcast

A monthly podcast exploring emerging trends, budding innovations and creative ways to get closer to real people in real life.
Qualitative Webinar

[WEBINAR] Keeping Inclusion at the Heart of Qual for Best-In-Class Research

Join us for a dynamic conversation with members of our Inclusion Council to see how our approaches support business needs
Qualitative Publication

America in Flux: Looking Ahead

Revisit our recorded webinar to watch ethnographic video segments of our respondents dealing with the challenges of 2021.
Qualitative Event

[WEBINAR] Post-Pandemic Qualitative Shift & Outlook

Join us for a complimentary webinar, we’ll share learning from this big pivot and what it means for the future of qualitative research across business sectors and objectives.
Qualitative Event

Quirk’s – The Marketing Research & Insight Excellence Awards

Ipsos is proud to be featured amongst the industry’s finest marketing research and insight firms as a finalist in the 2020 Excellence Awards by Quirk’s Media.