Society


Society Publication

For Biden, The Affluent Are Key to Economic Success

Read our paper illustrating opportunities to bridge the divided electorate and jump-start the U.S. economy.
Society Publication

The Data Paradox: Authenticity will Prevail

How can brands leverage data to deliver a personal experience, and maintain trust? We share tips and insights.
Society Survey

Reuters/Ipsos Core Political Survey: Presidential Approval Tracker (11/18/2020)

Most Americans do not approve of how Trump is handling the transition period
Politics Survey

Reuters/Ipsos Core Political Survey: Presidential Approval Tracker (11/12/2020)

Most Americans are concerned with the direction of the country
Election Survey

Reuters/Ipsos Core Political Survey: General Election Tracker (11/02/2020)

A day ahead of the election, Biden leads Trump among likely voters
Society Survey

Social Cohesion is under assault globally

Ipsos research finds that almost twice as many global citizens are “weak” than “solid” in their sense of social cohesion
Society Survey

The State of Happiness in a COVID World

Global Happiness 2020 survey shows U.S. is among countries where happiness has receded the most since last year. Relationships, health and safety contribute more to happiness than they did pre-pandemic; time and money not as much.
Society Event

[RECORDING] ONA20: A Data-Driven Way Forward for Trust in News

Ipsos is pleased to have participated in the Online News Association’s 21st annual conference in October 2020.

Ipsos Digital Tools Consumer Online Survey

People Responded to the COVID-19 Pandemic by Spending More Online and Connecting with Businesses via Social Media and Messaging