Society

What's really on the minds of the world's most influential consumers?

Majority feel their schools are doing a good job of preparing them for financial success and a world changed by AI, though many still harbor concerns about how AI will impact their future job prospects.

Uncover deep human insights at the speed of AI, with Ipsos AI Moderation

Research released by Ipsos in partnership with UNHCR, the UN Refugee Agency, during the 75th anniversary of the 1951 Refugee Convention.

Our 2026 edition of the Ipsos LGBT+ Pride report shows attitudes stabilising across 26 countries on several key measures, including trans athletes and LGBT media representation.

More than three in five Americans support biomedical animal research when veterinarians watch over it to make sure animals are treated well. Furthermore, a majority agree this research is important to human health and accept its use when there is no reliable animal-free method.

The belief that you can start at the bottom and make it is a barometer of broader economic health. Brands and institutions need to understand how belief in the American dream is evolving by cohort and generation.

Data from the June Reuters/Ipsos Core Political conducted June 18-22 reveals that Americans continue to identify the economy as the nation's most pressing concern, followed by threats to democratic values and corruption.

Here’s a selection of Ipsos' latest and greatest insights and data on cultural intelligence and related issues for business leaders, policymakers, advertisers, and insights professionals.