Society

Many Americans say they’re cutting their spending, causing cuts in discretionary purchases, but also a reluctance to make big buys or even essential spending. Learn more in our latest Ipsos Data Drop.

Each session will highlight the significant moment in time changes in social, economic, and political realms in the U.S. and globally, affecting businesses and research areas.

Despite bold investments in AI, organizations fall short of realizing the full ROI of adoption. Here’s why.

Despite the emergence of digital payment methods, adults continue to show preference toward gifting or receiving cash, gift cards, or physical gifts to and from family members and friends.

TikTok and Ipsos release a new report featuring research data and case studies to demonstrate how livestream gifting is redefining creator-viewer relationships, the entertainment landscape and the creator economy at large.

The 2026 World's Best Cities Report uses Ipsos data to reveal the 100 cities with the best reputations around the world

This is supported by opinions surrounding financial goal setting and saving money revealed in a survey of Americans age 25 or older with an annual household income under $100,000.

Your customers ask AI for shopping advice. Is your brand optimized to be recommended?

The November Reuters/Ipsos Core Political survey finds the economy is the most important problem facing the country, up six points from last month, and knocking political extremism out of the top concern. Three in five say the country is headed off on the wrong track, unchanged from last month. President Donald Trump’s approval rating has fallen to 38%, the lowest level of his second term.