Society

In this paper, we examine the key differences, barriers, and motivations across the three largest EV markets.

Imagine having open conversations with personas representing your target HCP and patient segments. You could gain real-time insights into their channel and communication needs, understand which messages resonated with them, anticipate their expectations for sales rep meetings, and so much more.

Younger people (particularly young women) are the most likely to feel depressed and take time off work due to stress according to an Ipsos report for World Mental Health Day 2024

There is is a big jump in people thinking that white collar, blue collar, and their own job prospects will get better thanks to AI, according to the latest round of the Ipsos Consumer Tracker.

Revisit our foresight webinar exploring new avoidance, generational gaps in new consumption, fears about misinformation, and more.

Ipsos triumphed alongside its clients at the Advertising Research Foundation’s (ARF) 2024 David Ogilvy Awards.

Join us to learn how our user and advertising experience ensures your brand meets audiences where they are.

Read more about how Ipsos and Paramount took a behind-the-scenes look at inclusion in advertising.

We know 75% of Americans believe the world today is changing too fast. We know that just a quarter of them are optimistic about the world over the next 12 months. And we know much more about what they value, where they spend, and who they trust, thanks to the tenth-annual Ipsos Global Trends report.