Society

In addition to curated, high-quality research on these issues, guest experts – including Ipsos’ Jamie Stenziano – will discuss the trends and challenges that will be most important to media and advertising businesses in 2024, such as increasing viewer satisfaction and optimize diversity.

Smooth sailing ahead? Join Ipsos’ Lisa Gudding at the Direct Selling Association’s kick-off event of 2024 designed to chart a course for success.

Some claim AI is “coming after” marketing and other jobs, but marketing will continue after AI becomes simply how we do our jobs.

How future societies are affected by declining populations will be largely predetermined by decisions already made by previous generations and by choices we make today.

Access our annual Almanac for Ipsos' reflection on ESG in 2023 and guidelines for 2024.

As political fights continue to roil American society, how do responsible stewards prepare their organizations to navigate ideological consumers?

Why listen in? Politics isn’t the lane most business leaders feel comfortable in. But, with the 2024 election coming into focus, the risks are high, and business leaders and executives must consider these dynamics for their businesses.

Each month, Ipsos tracks attitudes of consumers in 29 markets on the current and future state of their local economy, their personal financial situation, the employment climate, and their purchasing and investing confidence.

As 2023 draws to a close, Ipsos looks back on another year of living in “interesting times.” Here are the five big picture trends that truly changed the country.