Usage & Attitude

Short Form Videos: Tips for Brands & Advertisers
Media Measurement Publication

Short Form Videos: Tips for Brands & Advertisers

Listen in as we share new research insights exploring consumer usage and attitudes, as well as tips for brands on ways to grow engagement.
Advertising Survey

Data Suggests Visual Attention to Advertising on YouTube Mobile is Higher Than on TV

Findings of Ipsos/Google Advertising Attention Research Experiment
Ethnography Publication

Ethnography

Ethnography is a qualitative research technique, characterized by spending extended periods of time with people. We immerse ourselves in their world so we can observe and understand what they say, what they do and how they do it.
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