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Advertising 2021: Cultural Fluency, Gender & People of Color
Revisit our webinar to hear how brands should think about cultural fluency in advertising, aligned with research approaches for guidance, benchmarking and measurement.
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Ipsos analysis compares how people in 21 countries feel about themselves
U.S. among three highest-ranking countries on The Body Shop Global Self Love Index
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Women and COVID Vignettes: One year out
The pandemic has had a particularly disastrous impact on women.
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Women and COVID: One Year On
Understanding how women’s experiences have varied throughout the pandemic is essential for addressing the inequities that will permeate the pandemic recovery landscape.
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For Americans, addressing the gender pay gap is important, but not a top priority
Few expect that recovery from the pandemic will bring about equality
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Americans continue to approve of Biden’s handling of the pandemic, even as concerns start to recede
New ABC News/Ipsos poll finds more Americans believe public health measures such as mask mandates are being loosened too quickly
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Americans’ trust in law enforcement, desire to protect law and order on the rise
USA Today/Ipsos poll shows shift in views of George Floyd’s death ahead of the trial of Derek Chauvin; however, deep partisan and racial divisions remain
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Parents welcome additional, post-COVID educational support for their kids
New NPR/Ipsos poll reveals cautious resilience and optimism regarding the current learning environment and their child's progress
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Americans looking forward to the end of COVID-19 restrictions
Desire to see loved ones and go to public places among most anticipated activities
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Consumer confidence hits new pandemic high
Sentiment shows forward momentum for the third-straight week