War, Economy and Quality Of Life

"Quality Of Life" Scores Are Up, Despite Drop In U.S. Economy; A Sense Of Purpose Adds What Economic Worries Take Away

(WASHINGTON, D.C. September 24)--In the first national poll to assess the impact of the War on Terrorism on optimism about the economy and personal finances, Ipsos-Reid reports that positive feelings about the quality of life have increased since June, while positive assessments of the overall U.S. economy have declined.

"Americans have committed themselves to this war, with this Commander in Chief, for this cause, and that has delivered a sense of purpose and perspective to people's lives. As a result, they rate the quality of their own life now higher than the rating they gave their lives before the war", says Thomas Riehle, President, U.S. Public Affairs for Ipsos-Reid. "That's true despite some concern about the current state of the U.S. economy."

On a scale of '1' to '7' where '1' means you are completely dissatisfied with the overall quality of your life and '7' means you are completely satisfied with the overall quality of your life, how would you rate your satisfaction with your life?

  • The growth in the number rating their own quality of life very positively (scoring it a 6 or 7 on a 1-to-7 scale) has increased, from 59% in December 1999 and 61% in June of this year, to 74% today. That increase has come at the same time that positive scores about economic conditions in the U.S. as a whole have dropped, from 85% in December 1999 to 77% in June of this year and 66% today.
  • Today, more people feel good about their overall quality of life than feel good about the state of the U.S. economy. The opposite was true in March.

Between Friday, September 21 and Sunday, September 23, 2001, Ipsos-Reid Express interviewed a representative sample of 1000 adults nationwide by telephone. Results are accurate within a margin of error of 3.1%.

Contact: Thomas Riehle (Tel.) 202-463-7300

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