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Audience Measurement

Affluent Events replay

[WEBINAR] Affluent Outlook 2026: Staying Strong in an Era of Polycrisis

The Ipsos Global Influentials Study has been researching top-earning households for five decades. As a result, we are able to offer an unparalleled understanding of how Global Influentials think and act – insights critical for all marketers hoping to increase share of wallet among these desired consumers.

01.28.26

Audience Measurement Webinar

[WEBINAR] Activating Success: Unified Marketing Measurement Best Practices

Join Ipsos MMA, recently named a leader in The Forrester Wave™: Marketing Measurement and Optimization Solutions, Q1 2022 for a complimentary webinar featuring Forrester Principal Analyst Tina Moffett.

04.01.22

Audience Measurement Webinar

[WEBINAR] Show Me the Money: Affluent Fans & the Economics of Sports

With sports playing a major role in Affluents’ entertainment and leisure time, understanding their fandom and their level of engagement is crucial when marketing to them.

03.04.22

Audience Measurement Event

[WEBINAR] The Power of the African American Affluent Consumer

Join us to better understand who Affluent African Americans are and why their spending power makes them a critical component of every savvy marketing plan.

05.17.21

Media Survey

Ipsos U.S. hires Christie Kawada as head of Media Development and Audience Measurement

The ViacomCBS executive brings more than 20 years of research and data science expertise to Ipsos.

02.16.21

Advertising Publication

Driving the Path to Successful Super Bowl Auto Advertising

We passively tracked the biometric response of an audience as they watched the live game, the commercials, half-time show, and everything in between – and are sharing the results here.

02.06.20

Consumer Behavior Publication

Measure, Manage & Improve Your Retail Performance

Watch our on demand webinar featuring case studies demonstrating the power of measuring customer behavior and journey mapping, traffic counting and queue management.

12.03.19