[WEBINAR] Creating Government Efficiencies Through Good UX of Citizen Services

With all of the emphasis on finding efficiencies in government, it is critical to not overlook the gains that can be made by improving the User Experience (UX) for citizens needing to access government services digitally. Bad UX can result in confusing and frustrating experiences, user errors in reporting information, rejected submissions and ultimately, anger and a lack of trust for government agencies. Lessons learned from the private sector prove that every dollar invested in improving UX returns $100 in benefits. Imagine what a 100 to 1 investment would return in terms of optimized government efficiency!

In our next Public Sector Webinar, Kelly Bell, SVP of Public Sector at Ipsos North America, and Peter Mackey, EVP Ipsos UX and Human Factors, team up for an information packed webinar on how to improve the digital experiences for ALL citizens interacting with government services. You’ll hear about:

  1. The importance of good user experience- why you should care
  2. The 5 factors that drive a positive User Experience- derived from our proprietary Framework, The UX Score
  3. Why and how and to make digital experiences accessible to people with disabilities

Access Recording

Registering will also ensure you receive a direct link to the recording once published, and notification of future events added to our Know the New America Public Sector Webinar series.

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