[WEBINAR] Ipsos Reputation Council 2025

2025 has proven to be a transformative year—shaped by ongoing societal and environmental challenges, increased scrutiny of corporate actions, and a growing demand for transparency and accountability. As trust in traditional institutions continues to wane, people continue to turn to brands, business leaders, and their employers as sources of stability and social responsibility. Communicators play a critical role in fostering authentic engagement, navigating complex issues, and demonstrating purpose-driven leadership in an increasingly interconnected and conscientious world.

Chief Communications Officer and their deputies, bear the weight of delivering the c-suite’s vision to the masses. As keepers of corporate reputation, their chief objective is to build trust through communications – and in doing so, effectively manage risk and maximize positive business outcomes. This job has never been more challenging.

In the eighteenth sitting of the Ipsos Reputation Council, we spoke with more than 150 communications leaders at the world’s largest and best-known companies to explore the issues and challenges facing communicators in the corporate environment and capture their expert views on key trends, issues, and events in the wider world.

Join us to hear insights and offer practical guidance for corporate communicators looking to diagnose and proactively manage risk and maximize business outcomes in the year ahead. Expect to learn more about:

How AI is impacting the work of communications leaders in the world’s largest businesses and how they expect it to transform their teams and businesses in the years to come
How the current sociopolitical and risk environment is reshaping the role of corporate communications, and comms leaders’ relationships with the executive team
How communicators see ESG priorities and strategies evolving – and how their addressing and defending against backlash
What the modern toolkit for reputation management and comms measurement looks like

This presentation will be relevant to professionals in communications and marketing, public and government affairs, as well as policymakers and influencers, advocacy groups, and academics. Registering will also ensure you receive a direct link to the recording once published, and notification of future events or Ipsos thought leadership on this topic.

Speakers:

Trent Ross, Global Chief Research Officer, Ipsos Corporate Reputation
Jason McGrath, Executive Vice President and U.S. Head, Ipsos Corporate Reputation

About Ipsos Reputation Council

Established in 2009, the Ipsos Reputation Council brings together senior communicators from some of the most respected corporations in the world. The Reputation Council’s mission is to increase the understanding of the issues and challenges facing communicators in the corporate environment, as well as capturing expert views on key trends, issues, and events in the wider world. Each sitting of the Reputation Council provides a definitive guide to the latest thinking and practice in the corporate communications world. The seventeenth sitting of the Reputation Council involved 135 senior corporate communicators based in 23 global markets. 135 interviews were conducted with Ipsos Reputation Council members globally between July - Sept 2023, either in person, by telephone or video call.

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