[WEBINAR] What the Future: Family

The concept of family is transforming under demographic and technological shifts, creating a new marketplace for business. Our aging population is outpacing younger generations, driving a caregiving cliff, single-person households are rising, and outsize influence from AI, technology and climate change are creating new challenges and opportunities. Traditional family roles are being redefined, with friends and other non-legal relations increasingly recognized as family.

Join us on January 22 to hear more about these dynamics and their implications for business across consumer goods, retail, technology and media, healthcare, financial services and caregiving.

What the Future Editor Matt Carmichael, will guide you through the questions you and your brand teams may want answers for in the future, including:

• How will gender-dynamic pendulums swing, and what will that mean for household formation and roles and spending patterns?
• What will parenting and caregiving look like in the future?
• What will happen with the kids being born now?
• Is there a way to reduce the tension around screens in our families?

You’ll hear commentary from:

• Steven Ruggles, regents professor, director, IPUMS Center for Data Integration, University of Minnesota
• Rita Choula, senior director, caregiving, AARP Public Policy Institute
• Joana Lenkova and Alexandra Whittington, futurists
• Marissa Edmund, state policy lead, Family Online Safety Institute

Register Today

This webinar offers essential insights for industry professionals seeking to navigate changing modern family needs. Registering will also ensure you receive a direct link to the recording once published, and notification of future events or Ipsos thought leadership on this topic.