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Publication: Ipsos
Insights Hub
Why brands need to innovate for older Americans
Consumers
Why brands need to innovate for older Americans
The aging U.S. population represents a significant consumer segment that requires innovative products and services tailored to their needs.
16.05.23
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The author(s)
Alyson Heffernan
Senior Vice President, Innovation
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Roberto Coppola
Senior Vice President, Innovation
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