Why brands need to innovate for older Americans

The aging U.S. population represents a significant consumer segment that requires innovative products and services tailored to their needs.

The author(s)
  • Alyson Heffernan Senior Vice President, Innovation
  • Roberto Coppola Senior Vice President, Innovation
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Ipsos Top Topics – Diversity, Equity and Inclusion | DEI

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The author(s)
  • Alyson Heffernan Senior Vice President, Innovation
  • Roberto Coppola Senior Vice President, Innovation

Consumer & Shopper