Why brands need to innovate for older Americans

The aging U.S. population represents a significant consumer segment that requires innovative products and services tailored to their needs.

Ipsos Top Topics – Diversity, Equity and Inclusion | DEI

Download

The author(s)

  • Alyson Heffernan
    Senior Vice President, Innovation
  • Roberto Coppola
    Senior Vice President, Innovation

Related news

  • [WEBINAR] KEYS: The Year in Review
    Consumers Webinar

    [WEBINAR] KEYS: The Year in Review

    Join Ipsos for its complimentary KEYS webinar series dedicated to helping brands and organizations better understand the dynamics of today as they prepare for tomorrow.
  • Automotive Disruption and Trends Webinar
    Consumers Events replay

    Automotive Disruption and Trends Webinar

    Revisit Ipsos and SAA for a discussion on the future of mobility based on insights from the 2025 Ipsos Navigator Study.
  • Obesity Week
    Public Health Event

    Obesity Week

    This is a conference that encompasses the full spectrum of obesity science: from basic science research, to translational research and clinical application, to public policy; from diet, exercise, lifestyle, and psychology to medical and surgical interventions; from pediatric to geriatric to underserved populations.