Customer & Employee Relationships: Ipsos Loyalty
Customer & Employee Relationships: Ipsos Loyalty

Customer Relationship Measurement and Management

Customer relationship programs evaluate the overall brand relationship strength and identify which parts of the overall customer experience need to be improved and which will provide the greatest return on investment.

Client context

What can you do to gain the best understanding of your relationship with your customers across multiple products and channels?
How do you identify and build goals into your customer experience strategy to maximise the value of customers to the organisation?


Ipsos Loyalty has extensive experience in designing and implementing customer experience programmes across all key sectors globally. Our offering revolves around three key aspects: discovery and design, analysis, and action planning.

We use competitive context for a better understanding of true relationship strength - nine out of 10 is only good enough if it is better than the competitors. Competitive context – on an individual level – is proven to be a better predictor of customer retention and share of wallet.

Our key driver analysis identifies priority areas for improvement to optimise customer experiences and maximise customer value to the organisation.

Case studies

A leading Asian and Latin American bank and credit card issuer assessed competitive threats and opportunities to quantify potential revenue gains across 15 fast expanding markets.

A leading global distributor of electrical supplies used our competitive context approach to establish strategic action plans by identifying key drivers of revenue across 12 countries.

A leading technology company deployed a global customer satisfaction programme across 70+ countries and 40+ languages. The programme provided global and local action plans to management and was used to set yearly targets for staff incentivisation.

A B2B research programme for a global transport company generated timely, actionable, and rich customer satisfaction data to understand and prioritise areas for improvement across all networks and channels. The research fed into internal scorecards and reward systems, and was used to inform staff training initiatives across 50+ countries.