Survey Management, Data Collection & Delivery: Ipsos Observer
Survey Management, Data Collection & Delivery: Ipsos Observer
OUR SOLUTIONS

Omnibus

As a global market research provider, Ipsos has a range of different types of omnibus designed to meet your needs in terms of geographical coverage, representative samples, speed and price competitiveness. We also offer international coordination and can provide results in a variety of different user friendly formats.

Client context

Taking into account your research objectives, geographical requirements, target audience, price-value thresholds and delivery requirements, our team will work with you in order to propose the most appropriate solution for your needs – we have Online, Face to Face, Telephone and International Omnibus tools designed to help solve your business challenges. 

Solutions

Online Omnibus (I-Omnibus) offers a great compromise between speed, price and sample representativeness and is ideal for local or international research challenges.

Face-to-Face Omnibus (Capibus) offers the most representative sample of a population. This shared survey vehicle collects extensive background information on the respondent and the household; covering everything from standard demographics through to things like what they use the internet for and whether they own a games console. All of this information is available, either for targeting your questions on particular respondents or for profiling your results.

Telephone Omnibus (CATI) (Computer Assisted Telephone Interviewing) offers the fastest turnaround possible via an offline solution. Findings can be delivered as little as 3 days after questionnaire agreement. It collects background information on the respondent and the household; covering everything from standard demographics right through to things like housing tenure and internet access. All of this information is available, either for targeting your questions on particular respondents or for profiling your results.

International Omnibus is used to research just about any market in the world. We have carried out omnibus research in more than 50 countries around the world and have built up an extensive network of like-minded omnibus suppliers. All these suppliers are committed to providing the ultimate in Omnibus research and work to our stringent quality control experience to ensure your project runs smoothly.

Case studies

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