June 11, Ipsos released the Affluent Survey Europe 2015 and celebrated the 20 year Affluent anniversary in the Century Club in London.
Making sense of fragmented media
• Adopt brand centric approach
• Add media brand engagement measures
Ask less questions, generate more answers
• Shorter and userfriendly interviews
• Investigate passive collection
Be the experts in the affluent field
• Insights in Affluent behaviour
• Regular updates of interest to the wider market
[WEBINAR] Understanding Category Trends in the Age of the Consumer
Sept 14 - Staying ahead of trends in today’s rapidly shifting landscape is more important and more complex than ever before. In a world where ideas and influence can spread like wildfire, how do we better equip ourselves with the category understanding and depth of knowledge essential to success?
[WEBINAR] From “So What” to “Now What”
On July 31 - Does your team struggle to translate data and insights into business building activity? Do you have reams of data and need to identify consumer Jobs to Be Done, or to build brand activation ideas? Ever finish a big segmentation or insights project and need to inspire your team to act on the consumer’s behalf?