- The vast majority of Affluents primarily identify themselves with their country or region
- There is an increasing preference amongst the Affluents for staying part of the EU
- European Affluents as well as non-Affluents prefer to stay in the EU
Do we have your attention yet? This is why you should continue reading:
Since the Affluents spend more, adopt earlier and recommend often, we strongly believe that engaging and understanding this audience is key for media companies, advertising agencies and brands.
There's a deeper story behind the data
This is just a glimpse of the results. These monthly Affluent Highlights show a few notable findings from the rich Affluent Europe Survey database, which contains many more broad and valuable facts about the attitudes, preferences and behaviour of the Affluent population. Our goal? To deliver data and insights to help you understand, and reach, the world's most influential customers.
Get in touch with our research experts to learn more about the Affluent Survey, for information about subscribing, or how our research can be customised to your needs.
[EVENT] Human Factors and Ergonomics in Healthcare
On March 10, join us to hear Ipsos present in both the “Medical and Drug-Delivery Device” and “Digital Health” tracks. One presentation is in collaboration with our AbbVie clients, and an another is in partnership with Chareen Lim from the Healthcare service line. Don’t miss out!
[EVENT] World Pharma Pricing, Market Access & Evidence Congress
March 18-19 - Ipsos is delighted to be participating in the upcoming World Pharma Pricing & Market Access Congress – Europe’s largest market access and pricing conference. We invite you to join us for a relaxed and casual dinner March 18 at 8:00 p.m., following conference cocktails.
[Webinar recording] Sharpening physician insights: Integrating patient record auditing for increased accuracy and specificity
Listen to our webinar, co-hosted with Intellus Worldwide, and learn how you can leverage patient record auditing to develop a tailored portfolio strategy that helps physicians address their most challenging patient populations.