AI Pack Sprint: combining AI speed with expert insight for more confident pack decisions
Packaging is one of the most powerful drivers of purchase. But when timelines are tight, brands need to assess alternative designs quickly and confidently to gain precious time ahead of final validation and market launch.
AI can provide speed, but without the input of human packaging experts, it cannot confidently account for specific brand objectives, design intent, changing category conventions and the crucial ‘why?’ behind a pack’s performance.
Our newly augmented AI Pack Sprint brings together Human and Artificial intelligence to deliver a fast, expert-validated early assessment of a range of pack design alternatives.
Helping brands answer 3 critical questions:
- Does the pack effectively attract attention and compete at shelf?
- How well does it reflect the brand’s equity?
- How can it be optimized to be Retail-Ready?
Move faster by getting your pack right, the first time!
AI Pack Sprint combines a highly predictive AI model with the experience and judgement of senior Ipsos PRS IN VIVO packaging experts.
This combination gives teams the speed they need to move forward with the clarity and confidence delivered by true experts with actionable recommendations.
AI delivers the speed
The AI-powered analysis:
- Simulates shopper attention and immediate reactions to a pack design, compared with key competitors
- Assesses each pack across more than 250 variables
- Calculates its probability of success using more than 30,000 behavioural data points
Human intelligence delivers the confidence
Senior Ipsos PRS IN VIVO experts review the findings using the proprietary SPEED™ framework:
- See: Does the pack capture attention?
- Place: Is the brand and product immediately recognisable?
- Ease: Is the information clear and easy to understand?
- Engage: Does the design create interest and emotional appeal?
- Decide: Does it encourage purchase?
Experts then interpret the results in the context of the brand’s objectives, category trends and competitive environment. They explain the reasons behind the scores and translate the analysis into clear, actionable recommendations.
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Proven impact: helping TéPone become retail-ready
TéPone, a hard iced tea, launched in Spain in 2025, needed to evolve its packaging from a festival start-up design into a Retail-Ready pack.
Within days, AI Pack Sprint identified several barriers to performance, including limited shelf standout, an overly dominant logo and insufficient visual cues communicating the product category. These findings informed a focused redesign.
The redesigned pack achieved a 3.5x uplift in purchase rate compared with the original design.
The results demonstrate how fast, early-stage pack screening can help brands identify potential weaknesses, prioritise improvements and create stronger designs before launch.
AI-powered pack testing, backed by decades of expertise
At a time when AI-generated outputs are everywhere, Ipsos PRS IN VIVO brings clarity, validation and deep packaging expertise.
Our approach is:
- Pioneering: Ipsos was the first insights agency to launch an AI model for pack screening, in 2018
- Validated: The model has been parallel-tested against research with real consumers, achieving 85% accuracy
- Proven: Ipsos conducts more than 500 packaging studies each year and draws on over 50 years of behavioural expertise
- Effective: Early-stage screening can increase the success rate of pack restages from 30% to 70%
The Best of HI + AI for Faster, Smarter Pack Screening
AI Pack Sprint gives brands a fast and reliable first assessment of pack performance, without relying on an algorithm alone.
By combining predictive AI, behavioural evidence and senior expert interpretation, Ipsos PRS IN VIVO helps teams understand not only how a pack is likely to perform, but also why it performs that way and what to do next.
Discover how AI Pack Sprint can help you identify stronger pack designs, optimise performance at shelf and move forward with confidence.
