Package Testing

Packaging Perfection | Ipsos
Packaging Event

[Webinar video] Packaging Perfection

October 17 - This webinar explores Simstore and how it can help you to virtually test your next piece of packaging, you can now access the slides and recording of the presentation.
Why sustainable packaging became a corporate necessity | Ipsos
Consumers Publication

The third moment of truth: Why sustainable packaging became a corporate necessity

As environmental attitudes and consumer shopping habits change, packaging offers rewards for brands who demonstrate leadership on sustainability
DUEL Encore: Understanding Appeal & Passion
Package Testing Event

[WEBINAR] DUEL Encore: Understanding Appeal & Passion

April 19 - Traditional approaches to early screening rely on rational, thoughtful feedback using scaled responses. Yet consumers typically form impressions and make decisions within seconds (e.g., FMOT, Blink, System 1, etc.).
Ipsos Launches Mobile Package Solution Driven by Behavioural Science
Behavioural Science Survey

Ipsos Launches Mobile Package Solution Driven by Behavioural Science

Recognising that successful package design must perform well in-store and drive saliency on the mobile devices where people increasingly shop, Ipsos Marketing has developed a behaviourally driven pack testing solution.