B2B CX Sessions

A series of roundtable discussions with CX practitioners and experts who work in B2B.

2 March 2021

Maximising the value of VoC programmes

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In Quarter 4 2020, Ipsos’ teams in the UK, France and The Americas convened a roundtable with a cross-industry group of business-to-business CX executives, the second in the series of ‘B2B CX Sessions’. They debated and shared reflections and experiences of the challenges in maximising value from Customer Experience Voice of the Customer (VoC) programmes. Specifically, they discussed how seismic changes in operations due to COVID-19 have presented both challenges and opportunities.

Three key findings were surfaced that transcend industries, customer types and operating models:

  1. B2B CX: Beyond the foundational VoC programmes are increasing in sophistication across organisations
  2. Four pain points in the VoC journey Common sticking points hold VoC programmes back from their full potential
  3. VoC: An agent of change Apply a CX capability and maturity framework to contextualise improvement plans.

To find out about these findings, please read the B2B CX Sessions report.

In the next session, we’ll be discussing:

  • Account Management in the remote world

24 September 2020

Managing relationships in a post COVID-19 world

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Recently, with several months of the COVID-19 pandemic behind us, our Customer Experience teams in the UK, Australia and New Zealand convened ‘B2B CX Sessions’, the first in a series of virtual roundtables with a cross-industry group of business-to-business CX executives.

They debated, shared reflections and their experiences of the CX challenges COVID-19 has raised, what it’s meant for managing customer relationships and the implications for Voice of the Customer programmes: ‘Managing relationships in a post COVID-19 world’.

To find out about the themes which emerged, please read the B2B CX Sessions report.

To learn more about CX Forces, as discussed in the roundtable, head here for a copy of our white paper.


If you would like to get involved in one of these B2B CX Sessions, or would like to get involved in/suggest a topic for a future roundtable, please contact Helen Wilson.

To learn more about what makes for a great B2B relationship, and to get some advice on best practice B2B CX measurement and management, listen to Season 1, Episode 12 of our Customer Perspective podcast.


About B2B CX Sessions

A series of roundtable discussions with CX practitioners and experts who work in B2B. We’re an inclusive group who debate the key issues facing customer experience in a B2B context. Findings, insights and new best practices are shared with peers across our community with a view to improving the maturity and capability of CX in B2B.

Customer Experience