Citizen Cannes

 

 

Tuesday June 18 – 3:15pm to 3:45pm CEST
Getting Social Right! Using Social to Craft Long-Term Brand Growth

Overview: Join us as our panel explores the transformation of social advertising from a primarily conversion-focused tactic to a powerful tool for sustained brand growth. We'll discuss strategies for leveraging social platforms like TikTok to foster not just quick engagement but enduring brand relationships. Our goal is to shift perceptions of social media from mere quick conversion tools to essential instruments that enhance strategic marketing and creative campaign development, ultimately establishing lasting connections with audiences.

Panel composition: Manny Flores (EVP, Media, Ipsos), Adam Sheridan (Global Head, Creative Innovation, Ipsos), Tim Nativitad (US Head of Enterprise Sales, TikTok), Alexandra Bolten (Global Head of Social/Influence, L’Oreal)

 

Tuesday June 18 – 5:00pm to 5:30pm CEST
Crushing Conformity with Creativity

Overview: Join the Misfits as we hear from the Cannes Lions Marketer of the Year 2024 and other world-leading brands on how to crush conformity.  Listen to how these brands have used originality and empathy to defy the shackles of conformity to supercharge their business.   
Our goal will be to demonstrate how the Misfits way to Creative Excellence can amplify effectiveness in a chaotic (AI) world.

Panel composition: Shaun Dix (Global Head of Creative Excellence, Ipsos), Samira Brophy (Senior Director, Creative Excellence, Ipsos), Tati Lindenberg (VP, Marketing, Unilever), Ulrich Klenke (Brand and Marketing Lead, Deutsche Telekom), Richard Schmidt (Group Head Group Head of Wellbeing and Stimulation Business Unit , BAT)

 

Wednesday June 19 – 5:00pm
Shaping Expectations of Future Representation

Overview: Is your brand keeping up with the speed of culture? In a world of constant change, authentic representation in advertising is no longer a choice – it's essential for survival. Join us to explore how pushing boundaries leads to powerful connections and unlocks future-proof brand growth. On stage, we will dissect the strategies for impactful, authentic advertising and equip your organization to shape expectations of future representation in a world of ever-evolving context.

Panel composition: Lindsay Franke (Group President & US Exco, Ipsos), Aurélie Jaquemin (Global Creative Excellence CGO, Ipsos, Olya Dyachuk (Global Data & Media Director, Heineken), Quentin Delobelle (Communication Director, Orange France), Julie Regis (Global Creative Excellence, Content & Partnerships Lead, Sanofi)

 

Thursday June 20 – 9:00am
Ipsos Global Trends breakfast

Ben Page, CEO of Ipsos and Eleni Nicholas (Chief Client Officer, Ipsos)

 

Thursday June 20 – 10am to 10:30am CEST
Vote for Brands

Overview: In a year of global elections where more than 4 billion will be heard at the ballot box in more than 70 countries.  The outcomes will be varied but one trend is clear: citizens place less trust in governments than brands. This trust vacuum presents an opportunity for brands to shine where parties and politicians fall short by addressing the macro ESG context and micro context of people.  On stage, we will discuss how different brands are navigating this vacuum and meeting citizens where they are.

Panel composition:
Moderators: Clifford Young (President, US Public Affairs, Ipsos), Emmanuel Probst (Global Lead, Brand Thought-Leadership, Ipsos)  
Participants: Samantha Moore (Director, Market Research, Microsoft), Elise James DeCruise (Chief Equity Officer, Ad Council), Myralda Derks (Chief Customer & Business Intelligence Officer. L’Oréal), Rob Gaige (Head of Global Insights, Reddit), Kashir Sing (Strategy & Insights Marketing Manager. AB inBev)

Meet our experts

Ipsos' experts will be happy to chat with you during the week.

Ben Page
CEO of Ipsos

In the post pandemic polycrisis world, understanding how consumers and citizens interact with brands becomes all the more important. We look forward to Cannes to demonstrate how successful brands harness understanding of their context, with empathy and creativity, to drive growth. See you at our pavilion on the beach every day at 5pm.

Adam Sheridan
Head of Global Products and Analytics, Creative Excellence

Aurelie Jacquemin
Global Chief Growth Officer, Creative Excellence

Alexandre Guérin
Country Manager, France

Clifford Young
President Ipsos Public Affairs - Ipsos USA

Eleanor Thornton-Firkin
Head of Creative Excellence in the UK

Eleni Nicholas
Global Chief Client Officer Ipsos

Emmanuel Probst
Global Lead Brand Thought Leadership

Lindsay Franke
President and Cluster Lead - Ipsos USA

Manny Flores
EVP & Digital Engagement Lead - USA

 

Samira Brophy
Senior Creative Excellence Director UK

Shaun Dix
Global Service Line Leader, Creative Excellence

 

Media & Brand Communication