Creating opportunity: How to build a new era of trade for post-Brexit Britain

Change brings with it a degree of uncertainty. But it also brings an opportunity to reshape the growth agenda. As British business looks to pinpoint where the new trade opportunities exist, Ipsos Business Consulting latest industry guide examines some of the developed and emerging markets that offer evolving opportunities for British business.

The best way to predict the future is to create it.

If political figures brought confusion and paralysis to the UK in the period immediately following the 2016 Brexit vote, then it falls to the business community to step forward and give shape to the new investment landscape that the referendum created. Britain, as a powerful force in international trade, owes its standing to its traditions of leadership and initiative in a crowded field – and business leadership is again what is called for here.

But the questions for leaders remain the same:

• Which paths are worth taking?
• What will be the most significant challenges along the way?
• Which local factors need to be understood and closely monitored?

Ipsos Business Consulting’s worldwide network of analysts has developed this investor’s guide to address these essential questions for British businesses and investors. After compiling on-the-ground in-depth industry reports and projections in over a dozen non-European countries, we compared the areas of market potential in each of them with the sectors where British industry has proven itself to be most competitive.

The result is a bird’s eye view of the specific market opportunities that are ripest for British investment moving forward. With specific expert commentary from our regional directors on four continents, this guide provides a comprehensive outlook for investors seeking to understand the future landscape of successful UK international investment.

With much ink spilled over (undoubtedly important) issues surrounding future trade policies that the UK is likely to enter after finalising its divorce from Europe, it is easy to lose sight of the more focused questions about overseas growth projections, market gaps, and comparative advantage that drive international investment.

The task of identifying the most promising opportunities and putting them into a proper global perspective is one to which Ipsos Business Consulting is ideally suited. Our network’s presence in 87 countries allows us to lend our expertise to businesses and investors in every field, providing both the market research and local know-how needed to position our clients for continued success around the globe.