Mystery Shopping


Mystery Shopping Publication

Getting Started With Mystery Shopping

Discover Ipsos’s key ingredient to your CX and commercial success
Consumers Publication

Channel Performance Benchmark, Ipsos’ global Mystery Shopping KPI benchmark - now even more powerful

How do your physical, digital, and contact centre channels stack up against the competition? How is your customer service performing?
Housing Publication

Ipsos Update – February 2025

Trump, Housing, Shopping … Ipsos Update explores the latest and research & thinking on key topics from Ipsos teams around the world.
Mystery Shopping Publication

Demystifying Mystery Shopping

Why organisations use Mystery Shopping, and its role within Customer Experience Measurement research
Mystery Shopping Publication

How do we know if we are delivering the targeted standard of experience and, if not, take corrective action?

Make sure your customer interactions are in line with your brand promise with Mystery Shopping.
Customer Experience Publication

Got30: A vodcast about Customer Experience

Got30 is a vodcast answering some of the questions we get asked by clients about Customer Experience and Channel Performance.
Retail Publication

Designing a ‘Smarter’ Mystery Shopping Programme

Seven steps to building a successful mystery shopping programme and increasing return on investment.
Customer Experience Publication

Mystery Calling: Dialling up your contact centre performance

Discover how a well-designed mystery calling programme can drive loyalty and profits in this new Ipsos Views paper.

Ipsos acquires Maritz’s Mystery Shopping business

Ipsos is pleased to announce the acquisition of the Mystery Shopping business of the Maritz group, one of the largest mystery shopping service providers in North America.