Driving Brand Growth in a Changing World
We live in a connected world: the Internet Of Things. Connected appliances projected to reach 178 million units globally in 2020.
Ipsos' latest thinking of Branding and Consumer Insights were presented at the annual Marketing Summit organised by the Universidad Del Pacifico.
In a strong line-up with senior marketers and innovators from big companies, Douwe Rademaker, Ipsos Marketing, presented three topics:
- changes in the LATAM market,
- the impact of these changes on how people engage with brands (the new brand narrative)
- and as a result, the five new frontiers for the Marketing Insights profession.
83% of global internet users say access to the web should be a “basic human right”.
In summary:
- the world is changing
- we have to manage our brands differently
- we need to break new frontiers in consumer insights.
