Eight in Ten Britons Unfavourable Towards Donald Trump

US presidential candidate Hillary Clinton is still faring better than her rival in the eyes of the British public, new findings from Ipsos’s Political Monitor show.

The author(s)
  • Gideon Skinner Head of Political Research, Public Affairs UK
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When asked if they have a favourable or unfavourable opinion of the Democrat presidential candidate, just under half (46%) said they have a favourable opinion, while 36% say they view her unfavourably.  This is by some margin more positive than Britons’ views of Republican candidate Donald Trump, of whom 84% say they have an unfavourable opinion (and seven in ten very unfavourable), while only 7% say they are favourable.
 

That said, both candidates have seen their ratings suffer over the last year. The former First Lady has seen a 21 point increase in her “unfavourable” rating since December 2015, and the number saying they view Trump unfavourably has increased 10 points.

 

Most groups across the population have an unfavourable view of Donald Trump. Hillary Clinton’s ratings are notably higher among women (who have a favourable view of her by 52% to 30%) than among men (who are split, 41% favourable and 42% unfavourable).

 

Gideon Skinner, Head of Political Research at Ipsos in the UK, said:

As the long slog of the election campaign comes to a close, both candidates have their own battle scars. Among voters in the US, Clinton has taken a narrow lead following a difficult few weeks for her rival. Over here, Trump now has near universal disapproval, but views of Hillary Clinton – though still much more positive than her rival overall – have also become more negative over the year.

Sample of 1,016 adults aged 18+ across Great Britain. Interviews were conducted by telephone: 14th – 17th October 2016.  Data are weighted to match the profile of the population.
The author(s)
  • Gideon Skinner Head of Political Research, Public Affairs UK

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