Europe Briefing 2015

This briefing pack summarises Ipsos research on public attitudes in Europe during 2015.

Europe: the world’s second smallest continent. But, with a population of 750 million people living in more than 50 countries, it has so many different dimensions.

 

Themes include:

  • Hopes and fears: Europeans worry about their health first and foremost, alongside becoming unemployed.
  • The emergence of the sharing economy, something which Europeans are well aware of, and feel is here to stay.
  • Affluent Europe: a 20 year view of changing consumption patterns among the continent’s wealthiest individuals.
  • Europe at work: the latest on the working environment, including how employees feel about the digital workplace.
  • Europe at play: How people think about their holidays, from their love of the seaside to fears about terrorist attacks.
  • The political backdrop: large and increasing majorities say the European Union is going in the “wrong” direction.

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