Thank you for your interest in our webinar hosted on March 11, 2020. Though you missed our live presentation, we are delighted to provide you with the recording of this informative session you can view on demand at your leisure.
This month's edition of Ipsos Update features recent Ipsos research and thinking on trust, customer experience, populism and nativism and our new edition of Flair South Korea.
In this new white paper, we encourage marketers to design new and effective sales strategies that are not focused on price. Instead, behavioural science concepts can be used to “nudge” consumers at the point of sale.
On September 20, Ipsos in Denmark will host an event on Conjoint Analysis – a research technique that can help you determine how consumers value different attributes of your product or service.
“Programmatic” media buying can be defined as the use of software programmes to buy advertising space. The software replicates and automates what, in some media, can be a lengthy manual process. Programmatic buying began in response to an almost infinite supply of digital inventory, the impossibility of a human being sifting through every possible permutation to create an optimum campaign and a massive advance in technology.
