[EVENT] SHEconomy Summit: Power & Influence

Technology has changed everything; today, consumers are in charge. Brands are heavily investing in content creation and storytelling. They increasingly involve with influencers to secure endorsement and the reach of new audiences. The media landscape has seen profound changes over the last years. Consumers are now on social media daily, and women under 40 read blogs weekly or more often. In fact, women are the majority on most social media as they engage more, actively sharing content. Globally, women control about $20 trillion in annual consumer spending and that figure could climb as high as $28 trillion in the next five years. In aggregate, women represent a growth market bigger than China and India combined.

Do not ignore or underestimate the female consumer. Regretfully, many companies do just that. Are your sales force, your marketing and strategy teams trained to address that? And is your digital marketing and content strategy set up to communicate and support this?

SHEconomy® partners; Ipsos, Microsoft, Google, United Influencers and Facebook are together teaming up to give you the best available knowledge at the Power & Influence Summit in New York City.

Ipsos believes in creating networking arenas, hubs of like-minded women to increase knowledge and create impact and influence. While this event is open to a limited and exclusive list of invitees, please contact us directly if you are interested in this topic. We will be preparing a summary of the research insights shared, scheduling virtual sessions later this winter, and will consider hosting a similar event for your organization if desired.