Brand Awareness

The Quirk’s Event - Chicago 2020 | Ipsos
Brands Event

[EVENT] The Quirk’s Event

On July 14-15, hear Emmanuel Probst’s presentation, to learn how to leverage research to build meaningful brands. Every year, brands spend over $560 billion (and counting) to convince us to buy their products.
Exploring corporate responsibility: A path to success | Ipsos
Brand Awareness Webinar

[WEBINAR] Exploring corporate responsibility: A path to success

Join Ipsos’ Corporate Reputation experts for a complimentary webinar
avid Ogilvy Award from the Advertising Research Foundation | Ipsos
Brand Awareness Survey

Ipsos clients win nine David Ogilvy awards

Budweiser, Ad Council, Clorox and Zillow, were award-winners at the prestigious 25th annual advertising research awards.
SHEconomy Summit: Power & Influence
Brand Awareness Event

[EVENT] SHEconomy Summit: Power & Influence

October 9-12 - Ipsos is proud to host an exclusive Summit featuring visionaries, entrepreneurs, innovative game-changers and influencers, who boldly challenge and disrupt the rules of the game as we know it. Together with top leaders from Ipsos, Microsoft, Google, Facebook and United Influencers, we will explore, challenge and discuss how power and influence are changing hands in today’s world.
The Map to Brand Growth
Brands Publication

The Map to Brand Growth

Whether it’s the I'm Lovin' It jingle or the Golden Arches that make you think of McDonald's they are both examples of salience, and salience sells.
Beauty & Skin Care consumption in China
Consumption Publication

Beauty & Skin Care Consumption Features of Women in China

In China's first- and second-tier cities. With the awakening of fine living and fashion consciousness, Chinese female consumers' demand for skin care and beauty develops constantly. What kind of skin care and beauty demand do they have? What are the features of their product function demand?