Product Testing

ESOMAR | Ipsos
Online Research Publication

Ipsos Answers Esomar’s Questions to help online research buyers

The primary aim of the ESOMAR's Questions is to increase transparency and raise awareness of the key issues for researchers to consider when deciding whether an online sampling approach is fit for their purpose.
Seeing the Unseen - Humanizing AI Part 3
Artificial Intelligence (AI) Publication

Seeing the Unseen

Humanizing AI, part three: How vision AI and AI agents are transforming product testing.
Ipsos accelerates concept-product testing on Ipsos.Digital
Innovation News

Ipsos accelerates concept-product testing on Ipsos.Digital

Ipsos announces the launch of InnoCPT, Ipsos’ concept-product testing solution.
Pangborn Sensory Science Symposium
Innovation Event

Pangborn Sensory Science Symposium

Join Ipsos at the 2025 Pangborn Conference to connect with our global and local product testing experts and learn about the latest innovations in product testing.
The Power of Product Testing with Synthetic Data - Humanizing AI Part II
Artificial Intelligence (AI) Publication

The Power of Product Testing with Synthetic Data

Humanizing AI: Part 2
Ipsos Encyclopedia illustration
Ipsos Encyclopedia Publication

Ipsos Encyclopedia - Product Testing

Product Testing, also called consumer testing or comparative testing, is a process of measuring the properties or performance of products.
Speeding Between the Gates
Innovation Publication

Innovation: Speeding Between the Gates

Accelerate and compound the impact of your innovations
Ipsos Update | August 2022 | Polls | Market research
Ipsos Update Publication

Ipsos Update - September 2022

Explore the full range of topics in our monthly round-up of the latest research and thinking from Ipsos around the world.
Ipsos | White paper | Innovation | Behavioural sciences
Product Testing Publication

We’re more than our senses: Taking product development to the next level

The total product experience is driven by more than just sensory signals.
Ipsos | White paper | What makes a new product succeed
Product Testing Publication

What makes a new product succeed

A new framework for understanding consumers’ propensity to switch
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