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Environment: The state of emergency is accelerating
For the third consecutive year, Ipsos conducted a survey for EDF in 30 countries and with a sample of 24,000 people, the findings of which were released at the end of 2021
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The new "eating well", a pleasure for the sake of health
Since the beginning of the pandemic, health-related topics have experienced an unprecedented boom in conversations and social media exchanges. Food is among the most recurrent, with different issues: comfort/health tension, time management, creativity to get out of routines
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[WEBINAR] The State of AI-enabled Consumer Intelligence
A conversation featuring Brandon Purcell for insights and marketing pros.
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Ipsos Update - June 2022
Inflation is a recurring theme in the articles featured this month. Other topics include the future of food, the role of cycling and how EU citizens view the EU’s response to war in Ukraine. We also feature our latest Ipsos Views on AI-enabled Consumer Intelligence and tech-enabled product innovations.
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How to Get Your Big and Small Data Together with Data Hybridization
Data hybridization brings together structured and unstructured data to help brands gain market advantage.
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Youth and Democracy in the European Year of Youth
The EU has declared 2022 the European Year of Youth, as a recognition of the sacrifices that young people have made during the COVID-19 pandemic. Marking this occasion, the European Commission, Directorate-General for Education, Youth, Sport and Culture, commissioned Ipsos European Public Affairs to conduct a Flash Eurobarometer survey targeting young people, aged 15-30.
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85% of online shoppers say that a poor delivery experience would prevent them from ordering from that online retailer again
In order to better understand European consumers’ expectations of e-commerce in terms of services and customer experience, Ipsos and Octopia conducted a 2022 study in several European countries, interviewing a representative panel of approximately 1000 online shoppers per country.
Which assets are key to going above and beyond online shoppers’ expectations? Which bad experiences are most likely to break their trust in the long run? The results from this study confirm the importance of the quality-price-delay triad on which Octopia is positioned. -
A quarter are struggling financially and public expectations are for further inflation and price rises over 2022
A new 11-country Ipsos survey with the World Economic Forum reveals high levels of public economic pessimism in the face of a cost of living crisis.
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How social insights help fashion brands stay on trend
To keep up with trends in conscious consumption, sustainability, and emerging technologies, fashion brands need better consumer intelligence.
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The Operational Angle: an Ipsos podcast
A monthly podcast on data collection methods in market research.