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Emotional Attachment and Profitable Customer Relationships
Getting Sticky - Brand managers want emotionally attached customers!
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The Most Influential Brands in Canada in 2016
Some have it; some don’t. The question is, which brands in Canada enjoy the kind of influence where consumers identify so highly with them, we couldn’t imagine our lives without them?
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Taking Responsibility - Ipsos supports Die Arche in Germany
Die Arche in Hamburg is a house for children and young adults from socially disadvantaged families.
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[EVENT] CAR 2017 - How to Use Polls and Rankings
Join Ipsos on March 2, at The Computer-Assisted Reporting Conference for the very latest in technological advances and data-driven tools journalists need to dig deeper into stories and give readers, viewers and their online audience the information they're demanding.
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Drive Your Results With Target-Setting Analytics
This white paper outlines key tenets of the roadmap for target-setting success. We will address the importance of determining the right overall VOC measures and laying the right foundations. This includes establishing a target time horizon for corporate VOC targets, determining relevant KPIs, cascading targets to operational units – and then tracking performance against targets.
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Ipsos Public Affairs Launches in Singapore and Malaysia
Ipsos, a leading global market research company is continuing to bolster its capabilities in the APAC region, with the launch of Ipsos Public Affairs in Singapore and Malaysia. A boost to the market research giant’s regional capabilities after Australia and India.
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Ipsos Update - January / February 2017
Welcome to the first Ipsos Update of 2017 - our monthly selection of research and thinking from Ipsos’ teams around the world.
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[EVENT] PEEL
Join us as we go beneath the surface of traditional research to explore neuroscience, behavioural economics, social data integration and much more on 2 March 2017.
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2017 US Politics - Trump Continues to Divide and Energise the American Public (February 1)
After an eventful first week, Donald Trump continues to divide and energise the American public. Public opinion about him remains split with about equal numbers approving and disapproving of his job. However, looking deeper we see nearly unified blocks of Republicans in support and Democrats in opposition.
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[WEBINAR] Springboard from Social Listening to Social Intelligence
Join us on March 1, for tips about how to Springboard from Social Listening to Social Intelligence, on the Festival of NewMR 2017.