[EVENT] African Lions in Johannesburg

African Lions is the most comprehensive investigation to date into the middle class in Sub-Saharan Africa. The study has:

  • taken 18 months to complete
  • involved 150 researchers 
  • included many thousands of interviews 
  • collected 300 hours of video footage
  • spanned ten of the fastest-developing cities on the continent. 

The African Lions event will outline the size and profile of the middle class as well as provide marketers with an in-depth understanding of living conditions, livelihood strategies, aspirations, media consumption, buying patterns, brand relationships and much, much more. 

Join our experts to find out the genuine story behind our middle class in Sub-Saharan Africa and discover exciting opportunities for your brand. You simply cannot afford to miss out on this landmark study.

Sign up for this event here.


9:00am – 3:00pm *
Tuesday 16 May 2017
Beverly Hills Hotel, Lighthouse Road, Umhlanga


9:00am – 3:00pm *
Thursday 18 May 2017
Wanderers Club, 21 North Road, ILLOVO, Johannesburg


9:00am – 3:00pm *
Friday 19 May 2017
River Club, Liesbeek Parkway and Observatory Rd, Observatory

Consumer & Shopper