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Ipsos Encyclopedia - Neuroscience
By conducting foundational research to understand human decision-making and utilizing physiological measurements to unveil cognitive and emotional responses, Ipsos aims to better understand people, markets, and societies.
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Ipsos Encyclopedia - Product Testing
Product Testing, also called consumer testing or comparative testing, is a process of measuring the properties or performance of products.
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Listen to us - A selection of Ipsos' finest podcasts
Our experts and their guests chat about culture, emerging trends, product innovation, customer experience and much more.
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Gen Z: A snowflake generation?
Through the lens of adulthood: the unfair labeling of the young 'Crystal' or 'Snowflake' Generation.
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36% of the world’s population still dispute the human origins of climate change
As a key international player in the energy sector with a commitment to reaching carbon neutrality by 2050, EDF today presents the findings of an opinion study conducted for the 5th consecutive year in 29 countries across five continents, covering two-thirds of the world’s population, and including the biggest CO2 emitters. Every year, EDF produces an international report on opinions, knowledge, expectations and levels of commitment in relation to climate change to drive reflection on the subject and participate in the constructive search for solutions for the future.
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[Webinar] NEXT LEVEL B2B CX
Driving a Return on your CX Investment (ROCXI) through better B2B CX measurement and management
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Conversations with AI part III: How AI boosts human creativity in ideation workshops
Bright sparks and bold ideas.