In this article, we will talk about the results of our study into the cultural profile of Russian people through the prism of change and framework of facing an uncertain future.
The Ipsos Global Commons Survey studied the qualities and values people consider important to develop in children, rather than the practical foundations of upbringing. This insights will allow brands not only to communicate with their parent audience at a higher level, but they will also get an idea of the attitudes that influence the behavioral profile of young generations.
The Ipsos team in Russia decided to ask the Russian consumers if they now perceive Russia to be a manufacturer of high-tech industrial goods. To what extent are people ready to be proud of domestic technologies? How sought-after and useful will the use of this issue be in the communication of Russian and international brands?
The pandemic has made Russian people take a fresh look at country life. The article covers changing Russian preferences for country life and ways companies should choose to develop.
