Ipsos Market Essenials
Ipsos Market Essenials

Market Essentials

A global, syndicated Ipsos study tracking how consumers respond to global challenges on a monthly basis

Market Essentials is the most accessible and up-to-date 'State of the Nation' across 15 markets. We keep a pulse on consumers’ attitudes, emotions, and behaviors as they navigate the storm of economic uncertainty, political shifts, health concerns, tech innovations, environmental challenges, and conflicts, both global and domestic.

With Market Essentials, you can connect with consumers on an ongoing basis as they adapt to the changing world around them. Use Market Essentials insights to add consumer context to custom research studies, inform executive briefings, and assist with annual planning.

Topics we explore

Impact of economy and finances (incl. tariff threats)
Environmental, social and governance issues (ESG)
Health and wellness
Global conflicts
Emotional outlook and stress factors
Shifts in time spent
Omnichannel shopping behavior in key verticals
Attitudes towards tech and Artificial Intelligence (AI)
Travel intentions and attitudes
Food and beverage (grocery and restaurant)
Social and entertainment activities
World of work and employee attitudes

Countries

Sample size of 500 respondents per country per month, and 1,000 per month in the U.S. and Canada.

Australia
Brazil
Canada
China
France
Germany
India
Italy
Japan
Mexico
South Africa
South Korea
Spain
United Kingdom
United States

Subscribe to Market Essentials

Market Essentials is Ipsos' most up-to-date and accessible state-of-the-nation, with flexible subscription options to match your objectives. Choose from individual data waves, quarterly or annual subscriptions, custom deep-dive reports, or a bespoke package built around questions and markets that matter most to your organization.

Subscribe to Market Essentials

Market Essentials Quarterly Video Series

Our quarterly video series brings Market Essentials to life, highlighting key themes through the voices and experiences of consumers. In just a few minutes, discover insights and perspectives explored in greater depth in our reporting.

Q1 2026: From managing finances to navigating changes at work and adapting to a world increasingly shaped by AI, consumers are facing a period of rapid change. In this Q1 2026 video, we share some of the perspectives and themes that emerged from our qualitative conversations.

Q2 2026: In the second quarter of 2026, we tracked attitudes towards sustainability and ethical practices, and environmental and social responsibilities. This trailer brings together Ipsos headline statistics with ethnographic consumer footage to understand these topics on a deeper level.

Market Essentials Webinar Series

Webinar October 2025: What began as a pandemic tracker has grown into Market Essentials, a comprehensive study of changing consumer attitudes and behaviours across topics including finances, work, technology, sustainability, shopping, travel and everyday life. In this webinar, recorded to mark our 100th wave, we look back at how attitudes and priorities have changed over time and explore the value of a dataset that spans years of change.

Market Essentials Points of View

Resources

Contact the Market Essentials Team @ Ipsos

Market Essentials Contacts

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