Ipsos Introduces New Market Measurement Global Business Unit
Ipsos conducts various retail measurement activities in a significant number of countries. The company operates category specific retail panels and food service monitors.
Ipsos is now re-structuring all these practices into one Business Unit which will be managed globally. Ipsos Market Measurement aims to be recognised by manufacturers, distributors and retailers as a strong innovative partner for developing and tracking sales and purchase effectiveness.
As part of the Ipsos new tagline, “Game Changers”, the business unit will invest in new tools and methods to go beyond existing market practices.
Vural Çakır has been assigned to develop this global system; as Chief Strategy Officer, he will be the architect responsible for setting up this initiative, working together with Renan Burduroğlu, CEO of Ipsos Market Measurement. Shane Farrell, CEO of EMEA, will be the Global Head of the Unit.
Ipsos Chairman and CEO Didier Truchot comments: “Clients have a strong need for a new way of measuring retail sales and consumer purchases, with new tools providing comprehensive and consistent coverage across markets and environments. Ipsos Market Measurement will be partnering with clients to meet these needs. I believe we have an opportunity to Change the ‘established’ Game in these segments.”
