Analytics

This white paper highlights some of the challenges involved in starting a text analytics project, setting out the best ways to avoid these in order to ensure the results deliver action-orientated insight.

This 33-country survey highlights what we get wrong and why we are so often wrong about topics such as immigration, teenage pregnancy and how to change that.

On March 12, join Ipsos' Vishal Chawla as he explores how this evolution in CX will play out.

Recognising the importance of having fast, accessible and dynamic research findings, Ipsos has made the decision to acquire a majority stake in Data Liberation, a UK-based company highly specialised in automated reporting.

The rich wealth of unstructured and unrequested data on social media offers critical input to your brand’s story. Ipsos’ healthcare-focused Social Intelligence & Text Analytics offering, powered by Synthesio’s leading technology, unlocks the opportunities within unstructured data, bringing you unparalleled insights into authentic patient experiences and perceptions.

Seven Steps to Success - Countless research studies show that brands which put the customer first and deliver a superior experience relative to their competition, achieve greater customer loyalty, higher profits and better returns for shareholders.

Too often smart people get caught up in the details of the past and forget how quickly the future is moving…

On April 25, join Ipsos’ Jennifer Irvine who will be co-presenting Understanding Real-life Competitive Product Performance Via Mobile Diary & Video Analytics with her client, Siobhan Moore of Unilever.

Joins us at the Advertising Research Foundation on March 20-21. Dedicated to being the advertising destination for insights, analytics, and marketing, this year’s Re!Think conference will prove that Insight Changes Everything.